Can I Upload a Video as a Facebook Cover
Last updated on eighth February 2022
Note: Facebook Embrace Videos were phased out in Apr 2021, although some accounts will still have temporary admission while this process is being completed.
With over 500 one thousand thousand users watching video on Facebook every twenty-four hours, information technology's no surprise that Facebook cover videos are making waves.
Think about it:
When a user visits your page, your encompass prototype is the first matter they'll come across.
And, with attention spans plummeting past the mean solar day, information technology's important that yours packs a dial if yous want people to think you.
This is a key opportunity to show off your brand in merely a few seconds, and a short video is far more powerful than a static photo.
Why utilise a Facebook encompass video?
The introduction of embrace videos brought a much-needed makeover to Facebook business organisation pages as the social media mega-behemothic attempted to bring users a richer feel.
Recollect for a moment about all the business pages you've ever visited – can you lot recall a unmarried memorable cover photograph? If you're anything like united states, the answer is a large fat no.
Only, thank you to comprehend videos, the tables might exist turning.
They're attention grabbing
Research shows that xc% of information processed past the encephalon is visual.
We're instantly drawn to the motion of a video as opposed to a static picture, but in that location'due south also an element of storytelling in videos that taps into our caveman brains. Equally humans, we want to put a start, middle, and end to everything – it'south just what nosotros do to create pregnant.
On elevation of that, social videos generate 1200% more shares than images and text combined, which shows just how engaging moving paradigm can be.
They keep people on-page for longer
It'due south a no-brainer that having a cover video on your Facebook page volition keep visitors sticking effectually longer than a static image. Encounter the point in a higher place where nosotros can't help but seek out a story.
In fact, 88% of visitors will stay longer on a page with a prominent video displayed than on i without – and you can't become more prominent than a Facebook comprehend video.
They showcase your production or service
Putting your product or service at the front end and centre of your Facebook page instantly gives new visitors an insight into what you do and what they tin look from you.
In today'south business landscape where the competition for attention is vehement, it'southward important that prospects sympathise your offering correct away – or else you'll lose them to someone else.
And, hey! Video is a bully way to quickly explain what you practice.
In fact, 69% of consumers would rather watch a video about a product than read a lengthy ream of text most information technology. On summit of that, our research showed that 96% of people say they've watched an explainer video to larn more about a product or service.
So, not only tin your Facebook cover video continue people on your page longer, simply it can besides heave sales also.
They marshal with the upward trend in video consumption
According to a study by Ericsson, 76% of mobile traffic will exist video by 2025.
This stat paints a movie of but how powerful video has become over the past few years, and the excitement around it isn't going to die downward whatsoever time soon.
In fact, 85% of people would similar to see more than video from brands, with explainer videos, viral amusement videos, and production demo videos named every bit the nigh wanted.
Implementing a Facebook cover video will help yous tap into this trend and give the people what they want.
Great Facebook cover video examples
There's nothing quite similar a fiddling bit of inspiration to become those artistic juices flowing. To spark some ideas for your own cover video, we've collected some of Facebook's finest to show you what works.
Ferrari
Ferrari'due south cover video perfectly showcases their new range of cars in true and epic Ferrari way.
The fast-paced imagery, teaser shut ups of the vehicles, and the trance-like music creates a high energy around the brand that gets visitors excited well-nigh what they're offer.
Wyzowl
Shoutout to our very own Facebook cover video here.
We used the cover space to requite new visitors a snapshot of what we can practise via our showreel. The combined bright colours and stand-out imagery is not merely center-communicable, but information technology also provides first-time visitors with a taste of our blitheness skills.
24/vii Fitness
24/seven Fitness' cover video is actually a serial of still images stitched together to create a moving slideshow of sorts. Each blackness and white flick is stamped with motivational brilliant, bold text that drives action.
Information technology's of import to note this cover video doesn't have any music and almost looks like a GIF in the fashion it'southward presented, making the text the virtually important and stand up-out asset.
Animals Asia
Creating an emotional pull is easy when you save beautiful bears like Animals Asia practice.
They use their Facebook cover video to introduce the brand and show some of their biggest achievements. Along with the emotional music and powerful imagery, it's hard not to desire to donate all your spare cash to the cause.
Canva
Of class design brand Canva were going to get their Facebook comprehend video spot on.
They use a really minimalist approach and share a brusk animated video introducing their Design Schoolhouse. Like the 24/7 Fitness video there'south no music, but the bright animation is plenty to pique visitors' interest in one of the brand'due south fundamental products.
Facebook cover video specs
Your Facebook cover video is visible to anyone who visits your folio – non but those who are fans. It's the outset chance you get to impress new prospects, which means the devil really is in the detail – you don't want to instantly plough someone off with a grainy erstwhile video, do yous?
The problem is, Facebook is guilty of irresolute its comprehend specs at the drib of a hat with no prior warning. So, if you lot already have a cover video – keen! But yous might find that information technology doesn't lucifer the 2020 specs.
To avoid whatever headaches and to make sure your cover video really shines, we've got the latest specs on paw.
Facebook embrace video size
Facebook's dedicated Aid Middle states that your embrace video should be at least 820 x 312 pixels. But, for best results, you lot ideally want to choose a video that's 820 x 462 pixels in size (although videos of this size will get cropped slightly when viewed on a calculator).
In terms of file size, Facebook doesn't specify a limit.
Facebook cover video length
Cover videos tin can run between 20 and xc seconds long.
As you can see from the examples above, brands utilise unlike lengths for different needs. However, you can always brand your video run longer by looping it or slowing it downwards, or brand information technology shorter by trimming it or speeding it up.
How to upload a cover video to Facebook
Firstly, go to your Facebook business folio.
In the summit left corner of your cover photo (or video, if you already have i), you'll see an "Add together a Cover" or "Modify Embrace" push button. Click that.
Click "Upload Photo/Video" and choose a file from your computer.
Alternatively, you tin can click "Choose From Videos" if you already take a video uploaded to Facebook that you lot want to use. Remember, your video should be at least 820 x 312 pixels and between 20 and 90 seconds long.
Select the video you want to use.
When the video has uploaded, you tin can reposition information technology by clicking and dragging it upward or down. When y'all've got it where you want it, click "Next".
Y'all'll and then be served a series of 10 thumbnail options to cull from (this is the paradigm that will show upwards when someone hovers over your Page'south name to find out more). Yous tin apply the arrows to click through the options and choose the 1 you lot like best.
Finally, click "Publish" – and voila! You now have a Facebook cover video.
Make your Facebook cover video work for you
At the end of the day, your Facebook cover video is an advertizement for your brand, whether y'all're showcasing a product or simply introducing who you are and what yous do.
The fundamental is to keep it short, clear, and simple with eye-catching imagery that'due south memorable and brings your brand to life.
By following the tips we've laid out in this mail service, you'll have your cover video up, running, and working for you in no time at all.
Want to find out more than nigh video and why it's such a powerful content format on social media? Check out this post .
Source: https://www.wyzowl.com/facebook-cover-video/
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